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Robert Newman
imFORZA
Online Marketing Consultant 866-963-1202 Ext 390
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Creating a Marketing Budget For Your Real Estate Business (formula)
I have a minimum of five to ten in depth consultations every day with agents and brokers working within the Real Estate industry. I don't think I would be over exaggerating if one out of every 15 has an inkling as to how much they should budget for Internet Marketing in any of it's form's whether it be SEO, pay per click advertising, article submission, press releases,blogging , email campaign's or link building. With advice from Dolph De Roos , Tom Ferry and over 1000 clients I have come up with a simple formula. This formula works best if you have been in Real Estate for two or more years. Here it is :
Take your GROSS INCOME FROM YOUR WORST YEAR...
Take 10% of that figure and that is your total marketing budget.
60-70% of that figure should be put toward ALL of the various forms of internet marketing combined.
An Example.
In 2008 you had your worst year in Real Estate and you made
80,000 GROSS.
10% of 80,000 = 8,000
60% of 8,000 = 4,800
4,800 is your total budget for internet marketing.
For more information you can goto http://abbyball.com
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