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A current low cost high impact marketing strategy that allows a real estate agent or broker to enter a listing in one place and have it auto populated in a variety of web listing service's.
Imforza's list currently includes the following oodle,vast,prop bot,zillow,trulia,City List,CLR search,and Prop Smart. As we add new feeds these will added automatically and at no charge.
For Seo this can a have a lot of value for a fairly low cost. Links back to your website (they may or may not carry SEO value depending on the referring site) as well as traffic since it is likely that someone looking at your listing will then travel to your site. Big referring site's such as Trulia carry a lot of "link juice".
Syndication is also a way for someone who is new into Internet marketing to see just how dynamic the Internet can be. As of this writing I have put up a couple of properties on this site strictly for demonstration purpose's. Not only has the traffic to my site quadrupled but the properties themselves have found their way onto a number of site's not included in our basic service. Meaning they where picked up and distributed for free. Giving me additional bang for my theoretical buck.
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