The Real Estate Cowboy's Black Hat VRS White Hat

Like the cowboy yarns in the early years of Television Black Hat VRS White Hat means the good guys Vrs the bad guys. With Real Estate Search Engine Optimization here are a few examples :

White Hat Pay Per Click
Properly researched keywords and phrase's with the URL's in the advertisements pointed in the right direction.

Black Hat Pay Per Click
What Look's like a proper advertisement but really directs people to a web ring or link farm.
(this is highly simplified and not necessarily a Pay Per Click spam technique but the names for clever spammer tricks are so varied and can mean so many things that these terms will suffice for the sake of this example)

White Hat SEO (Search Engine Optimization)

Essentaily this term would apply to any company doing properly researched and proven search engine optimization technique's. This could include relevant pages of text having to do with topics concerning real estate. Such as information about points of intrest within a geographic area. Common one's in real estate would be information on school's as well as relocation resource's. A few other would be pages haveing to do with city halls , museum's and general information that a home buyer or seller might be looking for should they arrive at your site.

Black Hat SEO (Search Engine Optimization)

I can be contacted to explain the forthcoming list suffice it to say if these are mentioned to you while you might be willing to take a risk in order to be on the first page of a Google search ALL of these go against Google's credo of "Don't be evil". If they catch you there is a strong possibility they will black list your URL making it unusable for the purpose's of search. (The Following List was compiled using information gathered from Catherine Seda's book "How to win sales and influence spiders")

1. Web Rings
2. Link Farms
3. Free-For-All-Site
4. Link Infested Directories
5. Guestbooks
6. Doorway Pages
7. Meta Tags Refresh's and Redirects
8. Duplicate Content
9. Hidden Text
10.Tiny Text
11. Keyword stuffing also reffered to as keyword loading or keyword spamming
12. 302 Google Jacking also known as spoofing (courtesy of wikipedia)
13. Spamdexing (again courtesy of wikipedia)

Essentially if it doesn't involve hard word,good research and sounds to good to be true...........it probably is.